Specializing in search marketing, Alexander Vales premier platform, SEMCast®, was released to the APAC market mid-2016, with this, Alexander Vales vision was realised, delivery of a truly unique, total solution, digital search marketing platform.
Following years working within the digital marketing sector and being privy to the inner workings of the providers, Alexander Vale’s co-founders Steve Vale and Dean Alexander were granted extensive in-depth knowledge into the New Zealand and Australian digital marketing industries. Gaining invaluable insights into companies and their clients, incentives driving the tactics employed by sales teams, proficiency of delivery staff, and core motivations behind the ethics being displayed by upper management, including that of ‘Google premier partners’. Digital Agencies continued to deliver complex solutions with multi product add-ons lacking in both budget and deliverable transparency. With little in the way of governing or regulatory bodies ensuring companies delivered clients even minimum acceptable ROI’s it was apparent and abundantly clear to Steve and Dean that something needed to change!
Following two decades of digital marketing development, hundreds of hours of trial and error, and countless setbacks the Alexander Vale digital marketing agency (backed by sheer blind determination) was launched.
The platforms core strategy was developed by Dean Alexander originally to service clients with $100,000+ Pay Per Click (PPC) annual advertising budgets while CSO for a New Zealand based international Google Premier Partner. The strategy was so successful that Dean was recognised as amongst the top 1% of Google account managers globally. Following the launch of Alexander Vale in mid-2016, Dean’s core strategy was then re-engineered, streamlined, and refined by Steve Vale (CEO) to deliver an extremely powerful, full service, agency level platform. SEMCast® is engineered as a total digital search marketing solution to ensure clients receive the highest possible ROI from one all-encompassing digital marketing platform.
SEMCast® is based on an idea of how to best generate enquiries from online marketing. The automation and algorithms that the technology provides enables this to scale and be used by more businesses. SEMCast® seamlessly integrates this technology delivering clients a very powerful agency level platform.
Data is key, SEMCast® call and email tracking allows access to full data logs, offering insights into what happens before, during, and after a call. This enables clients to track the customer’s journey from the marketing initiative, through to the phone call and email, and right down to individual keyword level. This enables real-time budget allocation to campaigns and keywords with highest ROI. This is all made possible by SEMCast®’s unique mix of strategy, technology, and hands-on management.
The Recognition that Follows Quality
Alexander Vale are considered market leaders in New Zealand being the only local technology company recognised in the CIO APAC Top Ten Digital Technology Companies 2017. “Strategy, innovation, and attention to detail is key. Our handpicked global technology partners, specialised team of world class developers, leading website designers, SEO engineers, and support staff are key to seamlessly delivering a truly unique, extremely powerful, digital marketing solution.” – Dean Alexander, CCO.